Branding has been around since 350 A.D and springs from the word “Brands”, meaning “to burn” in Ancient Norse language. By the 1500s, it had come to mean the mark that ranchers burned on cattle to suggest ownership—a precursor of the fashionable logo.

Yet branding today is such a lot quite just a glance or a logo. It's come to signify the emotional “gut feeling” reaction a corporation can elicit from its customers.

Your brand is that the set of perceptions people have about your company. But branding is that the set of actions you're taking to cultivate that brand.

What is branding?

A brand may be a name, a term, a design, a symbol or the other feature that identifies one a seller's good or a service as distinct from those of other sellers. If the reason of the branding was simple, there wouldn't be such a lot of the ambiguity and dissonance regarding the concept. Still, for the foremost part, a robust understanding is of branding requires a decent grasp of the business, marketing, and even (human) relational basics. Branding is such a huge concept that an accurate definition that really encompasses everything that it represents wouldn't bring an excessive amount of clarity to the topic just by itself.


A product is often easily copied by other players during a market, but a brand will always be unique. For an instance, Pepsi and Coca-Cola taste very similar, however for some reason, some people feel more connected to Coca-Cola, others to Pepsi.

When discussing a branding, we will discuss why are branding an important? A unique brand can has an enormous impact on your bottom line by supplying you with a competitive advantage over your rivals and helping you acquire and retain customers at a way lower cost. In the ecommerce, where new companies are arising a day, an established brand is often a useful asset in bringing customers and generating the profit.

Good branding is strategic, while marketing is tactical. Once you establish the higher objectives and clearly define your brand promise, you'll start crafting a marketing plan that’s geared towards achieving those goals. Click here to learn more about this topic.